The first time HVG contacted me for a design. They wanted to make a Beer that stood representative for all of the hop farmers that are part of HVG. A limited edition that was presented at a large convention and sent to all the hop farmers directly as a present.
The first idea of the client was to but many photos of their hop farmers on the label and connect those photos to a single hop pellet or hop cone that stands for the concentrated knowledge and experience about hop farming. It should be creative but not too fancy.
I came up with the first collage style draft a few days later. I used real retro photographies and also AI photos (midjourney) for the main character in the front holding the golden hop cone. The font was chosen to ground the design a little bit With the overprint effect on the green text I wanted to merge it all together to give it a handmade collage feeling.
The first time HVG contacted me for a design. They wanted to make a Beer that stood representative for all of the hop farmers that are part of HVG. A limited edition that was presented at a large convention and sent to all the hop farmers directly as a present.
The first idea of the client was to but many photos of their hop farmers on the label and connect those photos to a single hop pellet or hop cone that stands for the concentrated knowledge and experience about hop farming. It should be creative but not too fancy.
I came up with the first collage style draft a few days later. I used real retro photographies and also AI photos (midjourney) for the main character in the front holding the golden hop cone. The font was chosen to ground the design a little bit With the overprint effect on the green text I wanted to merge it all together to give it a handmade collage feeling.
Beer & Wine Design
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