This project was one of many Collaborations between Camba Bavaria and other international Craft Breweries. This time it was Bierhaus from Argentina. These Collabs always needed to be low budget and very fast delivered. Very challenging to complete because of two different companies involved.
The main idea was to highlight the common ground of Argentina and Bavaria. The Mountains. Bierhaus wanted the famous Fitz Roy on the can and Camba wanted the Kampenwand. Everything else was left open for me.
First I took pictures of the mountains and posterized them into illustrations. Then I used ripped paper textures to merge them together. The colors represent the cool temperature at which this Cold IPA is brewed and the fruity hop aromas of the beer. The geometrical font stands in contrast to the many different organic shapes on the label. It adds a little peace.
This project was one of many Collaborations between Camba Bavaria and other international Craft Breweries. This time it was Bierhaus from Argentina. These Collabs always needed to be low budget and very fast delivered. Very challenging to complete because of two different companies involved.
The main idea was to highlight the common ground of Argentina and Bavaria. The Mountains. Bierhaus wanted the famous Fitz Roy on the can and Camba wanted the Kampenwand. Everything else was left open for me.
First I took pictures of the mountains and posterized them into illustrations. Then I used ripped paper textures to merge them together. The colors represent the cool temperature at which this Cold IPA is brewed and the fruity hop aromas of the beer. The geometrical font stands in contrast to the many different organic shapes on the label. It adds a little peace.
Beer & Wine Design
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